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Thursday, August 13, 2009

Microsoft, Nokia, and Google Take Aim at RIM

184/365 Blackberry Messenger

Some of the biggest names in mobile technology are girding for battle against BlackBerry maker Research In Motion (RIMM) and iPhone creator Apple (AAPL).

Later this year, Google (GOOG) and partners that include handset maker Motorola (MOT) plan devices and features aimed at business users of mobile phones. Meantime, Nokia (NOK) and Microsoft (MSFT) are joining forces in their effort to take share in the lucrative market for company-friendly smartphones.

The moves are aimed mainly at RIM, the U.S. leader in smartphones for businesses, and defending against a rising threat from Apple and Palm (PALM). In July, RIM accounted for 34% of smartphone sales in the stores of the largest U.S. wireless service providers, and it boasted the most popular smartphone on the market, the BlackBerry Curve, according to research by Avian Securities.

Microsoft and Nokia announced their offensive on Aug. 12, saying that beginning in 2010 they'll unveil features including tight security and syncing with other devices. The companies also said they'll work together to get other applications, such as Microsoft's Office productivity tools, onto cell phones, and that by working together they can make it cheaper for corporations to support smartphones for employees.

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